Advertise Your Business on OTC Space

Bill Marketing

Do you need to drive traffic to your website? Why not make use of our Ad space? Making use of our banner advertising will send traffic to your website and company pages. Senior capital market participants form the OTC Space’s audience. Two thirds of whom have over 10 years’ experience.   The OTC Space receives between 500 and 800 page …

Cassini Systems Re-brand and Marketing Automation

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Brandex worked with Cassini Systems to re-brand their visual appearance and create new assets including document templates, business cards and the website. Step one was re-imagining their logo and carrying forward colours from their previous design. Step two was establishing a visual style with abstract images, a colour palette and fonts. Step three was considering the customer journey on the website. To …

Who is the Lionel Richie of Marketing?

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It might be Andy Ross, CEO of CurveGlobal, here’s why: Their monthly emails (below) display a subtle mix of content – brave in some cases The benefits come top. Did you know about the ‘F’ scan pattern? If you don’t hook a reader in the first few lines, they won’t read much further The email is personal. Each email carries …

The RSPB : Ensuring the future of the little tern

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In August 2018, Brandex was approached by our friends at the RSPB to produce all of the collateral for an exciting and vitally important conservation project. The EU LIFE+ Nature Little Tern Recovery Project is a five-year project uniting 11 organisations with the single goal of ensuring the future of the little tern. The project involves not only enhanced management …

The 3C Model Applied to Marketing

Bill Marketing

We often get approached by firms asking questions about brand strategy. A good place to start is the Three Cs – Customers, Company and Competition. The Three Cs just makes sense – If your firm isn’t considering the needs of your target customers – you’ve already made a massive mistake. Your firm needs to consider the competition, and be able to respond to their …

Team Photography Done Well

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Full marks to the team that made this site: https://opengamma.com/why-we-exist/our-team/ All the team had their photo done to look the same The brand colours are quietly inserted as rim lights on either side of each person The team look relatively happy about the photo session I’ve seen lots of website team headshots, and what lets some sites down is inconsistency across …

Striking the Right Marketing Balance

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Over here is a great blog post on the balance of approach between long term and short term approaches to marketing. The writer sets out his vision of how to get started building the marketing for a business, and where a business needs to go in the long term. Do you agree with his chart on the short and long …

The OTC Space Joins Brandex Group

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  London – 9 April 2018 – The OTC Space, the provider of news and analysis in the OTC Derivatives market, today announced that it has joined the Brandex Group of companies, the marketing and communications specialists. Bill Hodgson continues to run The OTC Space, in addition to leading Brandex Publishing, which specialises in delivering insight, knowledge and analysis to companies …

Startups Need Help With Marketing

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An interesting survey gathered feedback from nearly 2,000 startup businesses. You can read the feedback from the survey over here. The overwhelming conclusion was that startups need help: They need marketing experience and skills, which don’t always have They need to spend more time on marketing, as their primary effort goes into the launch of their business In my experience of …