The 3C Model Applied to Marketing

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We often get approached by firms asking questions about brand strategy. A good place to start is the Three Cs – Customers, Company and Competition. The Three Cs just makes sense – If your firm isn’t considering the needs of your target customers – you’ve already made a massive mistake. Your firm needs to consider the competition, and be able …

Team Photography Done Well

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Full marks to the team that made this site: https://opengamma.com/why-we-exist/our-team/ All the team had their photo done to look the same The brand colours are quietly inserted as rim lights on either side of each person The team look relatively happy about the photo session I’ve seen lots of website team headshots, and what lets some sites down is inconsistency across …

Striking the Right Marketing Balance

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Over here is a great blog post on the balance of approach between long term and short term approaches to marketing. The writer sets out his vision of how to get started building the marketing for a business, and where a business needs to go in the long term. Do you agree with his chart on the short and long …

Rock Star Films

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Brandex contains a world class film company, take a look at this video which promotes a software product that the design firm Realm use to perform 3D modelling. The filming, script, graphics and editing were all done by Rock Star, get in touch to find out what they could do for your firm.    

The OTC Space Joins Brandex Group

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  London – 9 April 2018 – The OTC Space, the provider of news and analysis in the OTC Derivatives market, today announced that it has joined the Brandex Group of companies, the marketing and communications specialists. Bill Hodgson continues to run The OTC Space, in addition to leading Brandex Publishing, which specialises in delivering insight, knowledge and analysis to companies …

Startups Need Help With Marketing

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An interesting survey gathered feedback from nearly 2,000 startup businesses. You can read the feedback from the survey over here. The overwhelming conclusion was that startups need help: They need marketing experience and skills, which don’t always have They need to spend more time on marketing, as their primary effort goes into the launch of their business In my experience of …