Content may be King. Execution comes a close second. Planning and thought are what makes marketing deliver results.
With many campaigns content is needed to attract traffic and engage with your target audience. Your audience responds to personal and sometimes emotional writing to achieve authenticity. Enable your audience to understand your firm and what it stands for. Give them good reasons to enagage, then figure out who are the real leads.
As a Silver Agency Partner with SharpSpring, Brandex can offer a full service automation platform at a competitive price. Find out more
Understanding your target customer is key. What do they want, but how do they get there?
Opinion pieces gather a some clicks, but the best content is in context of your customers
Make sure people know what to say when asked about your firm. Paint a strong picture of what you do.
know your audience
With many campaigns content is needed to attract traffic and engage with your target audience. Your audience responds to personal and sometimes emotional writing to get a response.
- What do they care about?
- What would you say to their face?
- What stops them from engaging?
target your content
Is your campaign for a month, a year or longer? Like any good story teller, plan your narrative with a long view. Write for specific individuals and get into the detail.
- Avoid repeating what others have said
- Show you have your own story to tell
- Stand out from the crowd
build your brand
What would people say about your firm now? Can they go beyond one short sentance? What does your firm stand for? Build your reputational foundations
- Explain why your firm exists
- Give your audience a reasons to believe in your goals
- Keep a sense of humour
A primary goal of investing in marketing is sales leads. Long term planning to build email lists using gated content enables qualification.
- What qualifies a contact to become a lead?
- How do you nurture contacts to become leads?
- How do you organise and track conversions?
Brandex Publishing is a Silver Partner with SharpSpring, a cost effective automation platform. SharpSpring gives insights into your leads to qualify them. Before you pick up the phone or send an email, be informed about their engagement with your firm.
- Track prospects across your on-line platforms
- Assign a score to their engagements
- Provide customised intelligent nuturing
- Track contacts, leads and prospects in an integrated team-based environment
Automation platforms are expensive. Read a feature and price report comparison between SharpSpring and five other platforms including HubSpot, Marketo, Act-on, Salesforce Pardot and InfusionSoft. Read the comparison report
Interested? Get in touch today
Talk to us about your business and begin developing ideas to make a connection with your customers.
Whether your project is tiny or huge, Brandex has the experience and capabilities to handle it. We love talking about new projects; ask us for ideas and advice.
branding & design
Visual design, logos, fonts, colour palettes, print, exhibitions, office interiors, websites
Audience analysis, core messages, elevator pitch, value proposition, competitor analysis
Strategy, authoring, copywriting, distribution
Conceptual design, wireframes and clickable prototypes, on-line stores, build, test, deployment and hosting, maintenance
Keyword analysis, traffic sources, search engine performance (seo), website analysis, paid traffic campaigns (such as pay-per-click, LinkedIn and Twitter)
Layered content strategy, landing pages, gated content, progressive profiling, on-line tracking, scoring, qualification and pipeline management
Media engagement, press releases, crisis management, content creation, awards